Privacy Policy

Privacy Policy
Like everywhere you shop online, Littlelamb collects your personal information. Think of it as our way of getting to know you better. It means your orders are processed lightning-quick and we can send offers tailored to you, for things that you’ll actually want (our amazing sales, for example). And if there’s a problem with your order (unlikely, but it does happen), it also means we can deal with it super-speedily.

Since we have your details, it only seems fair for you to have ours. Nap-Ease Ltd is a company incorporated in England and our company number is 04062705. Basically, we make sure to tell all concerned about the information we have squirrelled away. Honesty is the best policy, after all.

Still got a burning question? Feel free to contact us at:

The Data Protection Officer

Littlelamb Nappies

Units 5 and 6 Glanamman Workshops




SA18 2YB

You can also call us on 01269 845455 or email

How We Learn About You
With the magic of what happens behind the front end of the website, we collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site

Additionally, when you make a purchase or attempt to make a purchase through the site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers,), email address, and phone number. We refer to this information as “Order Information”.

This all combines to make it super fast and super easy to zoom your order out of the door and into your eagerly awaiting hands. We do not share this information with any other body at all.

What We Need To Know
Let’s start with the basics. Our customers are more than a name and address, but we need to know these so we can send those packages of style direct to your door, as well as verify your payment details and let you know about new offers.

We’ll also need your email address – yes, so we can send your order confirmation, but also specially tailored Littlelamb offers and other news. Don’t fancy being the first to know about our sale? You can unsubscribe here at any time, or just email We’ll start the process straight away, but it might take up to five days to be completed.

What else? We ask for the details of your payment card, when you place your order and need to know you’re over 18. It’s only then that you can legally enter a contract or buy something with your own money. Congratulations.

Some information we ask for is optional – give us your phone number and we can call or text about your orders. This is handy when the courier can’t find your address, for example, or if there is a problem with your order.

Processing Your Information And How We Use It
Remember, we’re in this together. When you shop with us, you’re entering a contract and that’s one of the bases we use for processing your data. If that sounds heavy, think of it this way: for your order to end up where it belongs – on your babies bottom – we need some of your information. We use it to make sure things go smoothly and with our customary style. We also use your data for fraud prevention purposes, to verify you are really a customer shopping for a nappy, rather than someone up to no good.

We like to keep you in the loop at Littlelamb so from time to time we’ll send you catalogues, special offers and promotions by post and email. Under data protection law, it is considered a legitimate business interest for us to use our customers’ details for direct marketing, so it is our intention to do so. However, we understand that not everybody wants to receive marketing, so if you do not wish to receive any further email messages from us, (and we quite understand if you don’t, but remember that if you unsubscribe we will not be able to send you sale details before anyone else) please update your preferences here or email us at

Thanks, but no thanks: if you do not wish to receive any further posted mailings from us, please email us here

If for any reason you cannot update your preferences, please contact us by clicking here and we will update them for you (we’re nice like that). Please ensure you include your full name and address as well as account number, if applicable.

Our IT team cleverly encrypt your credit card information before it travels over the internet, ensuring your transactions with us are private and protected. In addition, we only accept orders from web browsers that allow communication through SSL technology (that’s Secure Socket Layer), meaning you won’t inadvertently place an order through a dodgy connection. Most web browsers support this security.

This is serious stuff so your payment details stay encrypted until we process your order and, when we do that, it’s on computers that aren’t connected to the internet (yes, they do exist). This encryption makes it virtually impossible for anyone without permission to read the information you’ve given us. We believe you deserve the best, whether that’s nappies, customer service or internet security, so the encryption technique we use is the highest standard available for e-commerce and certified by VeriSign, the world’s most respected certification body for internet firms. Think of it as a safe with a combination that no one is likely to work out.

Sharing Your Information With Others
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.

How long is your information kept
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. So basically for s long as you keep shopping with us we like to think we’re ‘in a relationship’.

Your Rights
As an EU citizen ( and we believe everyone else who visits us ) you have a right to access any data we hold about you and we will deal with any subject access request within 30 days because we like to be helpful. Please contact or write to the

Data Protection Officer,

Units 5 and 6 Glanamman Workshops,

Tabernacle Road,



SA18 2YB.

marking your request “subject access request” and giving us your name, address, email address and account number so we can get hold of it in a jiffy.

You have the right to ask us to stop processing your data. Please contact us here to let us know if you want us to erase, stop or amend any part of our processing and as far as we are able to (when taking into account our own legal obligations) we will do so.

If you have any complaints, you can contact us (see details below) and we’ll do our utmost to get to the bottom of things. If, after contacting our Data Protection Officer you feel your complaint has not been dealt with satisfactorily, the supervisory authority for data protection in the UK is the Information Commissioner’s Office (ICO) which you can contact on 0303 123 1113 or via their website at

You have the right of portability over your data (i.e. you can ask us to pass the information we hold on you to a third party in machine-readable format). Let us know if you want us to do this by contacting us at

Contact Us
Our contact details are as follows

Littlelamb Nappies,

Units 5 and 6 Glanamman Workshops,

Tabernacle Road,


SA18 2YB,

United Kingdom.

From the UK 0800 917 5770 or 01269 845455

From outside the UK +44 1269 845455

Email :